The studio will be used for branded content creation, production and live broadcasts in the Middle East.
Dubai-based esports and gaming company Power League Gaming (PLG) has launched its 10,000 square-foot production studio built specifically to deliver eSports and gaming content.
The studio will be used for branded content creation, production and live broadcasts in the Middle East. The studio equipped with 360-degree production solutions with high-quality broadcasting hardware and IT infrastructure. It also features a café from where spectators can view live broadcasts and events.
Speaking about the launch, Mathew Pickering, CEO of Power League Gaming, said: “PLG has been at the forefront of the gaming and eSports sector in the Mena region for the past decade and the company is responsible for the region’s most ambitious related activations. It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the Mena region.”
He added: “The PLG studio has already produced activations such as the KFC Mena Cup (PubG Mobile) and the Adidas Elite 32 (EA Sports FIFA ’21) and has developed content for brands such as Lenovo and NAMSHI, which we continue to be very proud of. Our studio facility and unmatched industry relationships with leading publishers means that we can offer the latest and most sought-after associations for brands who are seeking to incorporate gaming into their marketing strategies.”