The new contract with PTO will see BeIN broadcast the 2023 Tour on a non-exclusive basis in 36 countries.
Professional Triathletes Organisation (PTO) has renewed its deal with BeIN Sports across 36 countries, as one of the main broadcasters of the 2023 PTO Tour.
Under the agreement, beIN Sports will broadcast live coverage of all 2023 PTO Tour races, which currently includes the inaugural PTO European Open in Ibiza (6 May), the PTO US Open in Milwaukee (4-5 August) and the first PTO Asian Open in Singapore (19-20 August).
BeIN Sports will broadcast the PTO Tour on a non-exclusive basis in the MENA region, Asia, the USA and Canada.
The programme also includes previews and highlights of the races, as well as individual athlete films showcasing the backstories of the world’s best triathletes and nine episodes of Beyond Human, the PTO’s new docuseries that will go behind-the-scenes with the main contenders during the 2023 season.
Commenting on the deal, Tim Godfrey, Chief Marketing Officer at the PTO, said: “Extending our partnership with beIN Sports is a testament to the success of our first PTO Tour season and the sport’s potential. Whilst live coverage of all our races in 2023 is key, success for us is about the whole media package. So, the non-live content beIN will also broadcast – spotlighting our amazing athletes and their stories – is a very important part of building engagement and driving tune-in during our race weeks, in order to give professional triathletes the global platform they deserve.”
Richard Verow, Chief Sports Officer & Managing Director of beIN UK, added: “We are delighted to be partnering with PTO once again. Last year’s competition was brilliantly received in all the markets we broadcast to and we know our audiences will be thrilled to see the best in triathlon back on our channels.”
