With the launch of Bits, Quickplay aims to revolutionise digital content delivery in the Middle East, setting the stage for a personalised and engaging video experiences tailored to the preferences of the Saudi audience.
In a strategic move to tap into the burgeoning Saudi Arabian market, Quickplay, an OTT video platform known for its focus on personalisation and user engagement, has announced its collaboration with Saudi Telecom Company (STC) to introduce “Bits.” This new short-form video content platform aims to cater to the dynamic Saudi audience, aligning with the prevalent usage of apps like TikTok in the region.
The partnership signifies Quickplay‘s expansion into the Europe, Middle East, and Africa (EMEA) region, reinforcing its position in the global digital streaming landscape. Leveraging Quickplay’s existing collaboration with Google Cloud, the initiative aims to deliver innovative digital experiences tailored to the preferences of the Saudi audience.
Bits, equipped with advanced AI capabilities, promises enhanced personalisation and recommendations, ensuring a seamless user experience by offering relevant user-generated content (UGC). This approach not only drives user engagement but also opens up new avenues for brands and advertisers to connect with their target audience effectively.
Badr Almanshould, Head of STC Play, said: “Bits is more than a platform; it’s a gateway to a new era of digital engagement and content consumption. The combination of Quickplay’s platform and digital transformation expertise and the power of Google Cloud is helping us take our content offerings to new heights that will drive audience engagement and satisfaction.”
Bill Sharp, CTO for STC Play, added: “A track record of delivering advanced feature sets, proven interoperability, and rapid time to market all were major factors in the selection of Quickplay as our deployment partner.”
Wim Ponnet, President, EMEA of Quickplay, stated: “The launch of Bits is a transformative moment for digital content delivery in the Middle East. Saudi Telecom’s passion for innovation, coupled with Google Cloud’s new region in Saudi Arabia, which brings high-performance, low-latency services, and the utilization of our cloud-native and AI-enabled technology, are paving the way for groundbreaking video experiences in MENA and beyond.”
Bader Almadi, General Manager, Saudi Arabia, Google Cloud, commented: “The collaboration between Quickplay and Saudi Telecom Company represents a new chapter in digital content delivery in the Middle East. We look forward to helping Quickplay’s customers in the Middle East achieve their objectives as Quickplay continues to prove that they commit to drive positive results for the media industry in the region.”
This agreement with Saudi Telecom Company follows Quickplay’s recent partnership announcement with renowned Quebec radio broadcaster Cogeco Media, and a banner year driving change for leading brands like MSG Networks’ MSG+, YES Network, Allen Media Group, Cignal TV’s Pilipinas Live, and more.
