A visual radio will also be introduced by Radio Bahrain in the near future.
Radio Bahrain 96.5 has launched its own app, offering round-the-clock live streaming to a global audience. This development opens up new avenues for listeners worldwide to tune in to the station’s diverse content.
Commenting on the occasion, Khalid Mohammed Mattar, Chairman of the Board of Directors of Radio Bahrain Company, said: “The inauguration of our new headquarters by the Deputy King, His Royal Highness Prince Salman Bin Hamad Al Khalifa, marks the start of the radio’s digital transformation journey, which is an exciting new chapter for our growing audiences in the region and around the world. Continuing our journey, we expect to add exciting new frequencies and business verticals to the Radio Bahrain Company portfolio offerings in the near future.”
Omar Khalifa Shaheen, Radio Bahrain Company CEO, stated: “The introduction of our new high-tech studios has created so many opportunities for the Radio Bahrain team, providing us with the space, environment and resources we need to create even better content for our listeners. We will continue to innovate and look for new ways to reach and engage with our listeners. Our soon-to-be-introduced, ‘visual radio’ is a great example of this. Visual radio will allow us to combine the best of both worlds – the audio experience of radio with the visual experience of video. This will create a new and immersive way for listeners to engage with our content.”
He added: “We will always produce high-quality content that is relevant and engaging to a global audience. So many people around the world love Bahrain and have great memories of visiting or living here, and for many of them, Radio Bahrain plays a big part in those memories. That’s a legacy we’re committed to continuing for decades to come.”
Radio Bahrain has a potential broadcast reach of 6.5m listeners. With its digital transformation journey now underway, the station is poised to expand its global audience even further.
These developments come on the heels of Radio Bahrain’s rebranding and the launch of its own NFT, a move that marked a first for any radio station worldwide, in 2022.