The Abu Dhabi Media radio station will continue broadcasting on 97.3 FM in the capital, 88.8 FM in Dubai and 95.6 FM in Al Ain.
Abu Dhabi Media (ADM) has announced the rebranding of its popular Hindi Radio offering Radio Mirchi, in the UAE, to ‘Kadak FM’, in line with its vision to provide innovative and modernised content across all platforms.
Now, Kadak FM will offer contemporary, positive, informative and local content. The name ‘KADAK’ finds its origins in the Indian subcontinent, an expression that evokes happiness and satisfaction, and has become an integral part of the local parlance among residents in the UAE.
“The launch of Kadak FM reflects ADM’s commitment to offering quality content, and will help further strengthen its position as an original content creator and leader, especially amongst South Asians in the UAE,” said Abdul Raheem Al Bateeh Al Nuaimi, Acting General Manager at ADM.
New content on the station includes re-branding of the weekday breakfast show to Kadak Mornings with RJ Mohit, Mid Day Mohabbat with RJ Yachna, the only show in the UAE that plays three hours of love songs. Total Filmi with RJ Nikky will continue to offer Bollywood content including celebrity interviews and scoops in the afternoons. Kadak FM is also all set to present comedy show Bumper to Bumper with RJ Vikrant.
Kadak FM’s night offering of Purani Jeans is the only Bollywood retro show in the UAE, where RJ Fahad brings to life unheard stories and trivia, as well as behind-the-scenes of Hindi cinema.
Sandeep Sud, head of Kadak FM said: “Our main focus through the new brand is to provide our audience with UAE centric content and the best of Bollywood. The offering will be underpinned by the 3Cs of entertainment – Cinema, City and Cricket, bringing the best of content, music, concerts and events to our listeners in the country.”
KADAK FM will continue to broadcast on 97.3 FM in Abu Dhabi, 88.8 FM in Dubai and 95.6 in Al Ain. Listeners can also tune in online or via streaming apps across the UAE.