Under the partnership, SRMG platforms will feature editorial and advertising content of the film festival.
Saudi Research and Media Group (SRMG) has entered into a partnership with the Red Sea International Film Festival to become an official publisher of the inaugural edition.
The partnership will leverage the reach of SRMG with its audiences of 165m people across the Middle East and globally. Covering RedSeaIFF programming in the run up to and during the festival, editorial and advertising content will be featured on SRMG’s digital, social, broadcast and print platforms including Asharq Al-Awsat, Arab News, Asharq News, Hia and Sayidaty.
SRMG and RedSeaIFF have established a shared commitment of championing the multimedia and creative arts industries, making them partners for the 2021 festival. SRMG has built a five-decade legacy as a media and content powerhouse, while RedSeaIFF has carved the way for a new generation of Saudi creatives and storytellers since its inception.
Commenting on the partnership, Saleh Aldowais, Chief Operating Officer at Saudi Research and Media Group, said: “We’re excited about our appointment as the official publishing partner for one of Saudi Arabia’s leading creative cultural events, the Red Sea International Film Festival. This is both a strategic and creative alliance for SRMG and RedSeaIFF, reflecting our shared goals and commitment to creating the highest quality media and arts content for and of the region.”
Shivani Pandiya Malhotra, Red Sea International Film Festival Managing Director, added: “We are proud to be partnering with one of most dynamic media houses, SRMG, for the 2021 edition of the Red Sea International Film Festival. The Festival aims to promote cross-cultural exchange and foster the growth of the Arab film industry, positioning Saudi Arabia as a contributor to the international film industry while delivering a world-class event for local communities. Working together with SRMG, we are aligned in our goal of creating a platform for new and established Arab voices in the creative arts, in 2021 and beyond.”
RedSeaIFF will showcase 135 films from more than 67 countries and a carefully curated selection of internationally acclaimed titles – encouraging dialogue and presenting different cultures and traditions from around the world.