The seminar offered a strategic overview from Vizrt executives on remote virtual production trends and showcased Pilot Edge's latest features, including its HTML-based template tool.
Reson8 Media, a creative media services house with offices in Canada, Qatar and Turkey, hosted its first Media Fusion Day in Doha, in partnership with Vizrt and supported by Media City Qatar. The one-day seminar, held at the St. Regis Doha, brought together C-level executives from the top broadcast networks in the country.
“Our aim is to introduce attendees to our partner Vizrt’s new solutions as well as showcase the integrated solutions that Reson8 Media can bring to the table,” commented Rami Hosni, Managing Partner and CEO. “We’ve had a great deal of success since we launched a year ago, and we’re excited to introduce solutions that will truly benefit the market.”
The morning sessions provided a strategic overview from Vizrt executives on the latest trends in remote virtual production, with an in-depth look at the latest features of Pilot Edge and its HTML-based template creation tool, while the later sessions included more technical presentations on Viz NOW, Tricaster and Pilot Edge aimed at a more tech-focused audience.
Reson8 Media, co-founded by industry veterans well-versed with the Arab media market, has experienced significant success in the region. Building on personal experiences and client needs, the media house is preparing for its next phase, with new market launches planned for Q1 2025.
Co-founder and CTO Ali Husseini introduced the company’s mission to “revolutionise data and graphics integration in broadcast environments, especially in XR/AR/VR compositions”.
He spoke in depth about the company’s new R8 Data Platform and ORA Graphics Control, which is designed to transform how broadcasters integrate and visualise real-time data. It addresses challenges in data aggregation, real-time processing and localised cloud deployment.
“Reson8 Media is currently focusing on four key verticals: news, finance, sports and social media. The R8 data platform bridges the gap between real-time data and real-time graphics, enabling broadcasters to deliver dynamic, engaging content with ease,” he remarked.
The platform’s ability to rapidly integrate diverse data sources into broadcast graphics is one of its standout features. Whether updating sports scores or financial news, R8 facilitates the near-instantaneous delivery of relevant information. AI is at the heart of R8’s capabilities, streamlining content creation and enhancing decision-making. With its predictive analysis and scenario-building tools, the platform helps broadcasters aggregate data in real-time, anticipate trends and adapt to rapidly changing situations, improving operational efficiency.
A prime example of its capabilities in action was during the recent US elections. Reson8 Media integrated real-time data from the Associated Press to track votes, key races and project results. Its intuitive, user-friendly interface allowed journalists to access election data quickly, streamlining the coverage process and ensuring timely, accurate information for viewers. Automated projections and live updates made it possible for broadcasters to deliver results with minimal delay.
The potential of data-driven storytelling is evident in several sectors, including sports. The team sees significant opportunities in horse/ camel racing and is preparing to launch a tool for the Qatari market by Q1 2025. “This solution will integrate real-time race data, including GPS tracking, sensor information and player/jockey and horse names, into a unified platform, offering a deeper level of engagement for broadcasters and viewers alike,” said Husseini.
Reson8 Media also leverages cloud solutions tailored to user preferences, whether AWS, Google Cloud or Azure. The platform facilitates the deployment of necessary processes and modules directly onto local appliances, creating a hybrid model that allows broadcasters to manage their own cloud environments. This flexibility enables broadcasters to integrate their preferred cloud service and seamlessly incorporate it into their existing infrastructure.
Husseini provided a sneak peak into Project 12, a tool that Reson8 Media and sister company ID8 Media are developing to leverage AI to scan social media platforms and create stories based on public sentiment. Whether positive, neutral or negative, the AI generates relevant content and visual prompts that can be integrated into broadcast systems, automating content creation while ensuring that broadcasters stay ahead of trends and align with real-time public opinion.
Additionally, the company is introducing tools to streamline the creation of video wall content. By automating image resizing, cropping and adaptation to different display sizes, Reson8 Media aims to reduce the time and effort typically required for video wall production. AI-driven content analysis ensures that visuals are relevant to the broadcast, allowing broadcasters to focus on strategic content delivery.
“One of the R8 platform’s key strengths is its modular design, which allows broadcasters to tailor content and workflows to their specific needs. Whether for news, sports or entertainment, R8 is built to scale, growing alongside the broadcaster’s demands. The platform ensures that content can be created, managed and delivered seamlessly, whether on-premise or in the cloud,” commented Husseini.
With a forward-thinking approach, the team has already made significant strides in the Arab market, having successfully partnered with Vizrt for deployments at Abu Dhabi Media and other MENA media entities, stated Husseini.
The seminar concluded with Reson8 Media reaffirming its commitment to advancing AR, VR and other immersive technologies.
