The series will premiere across the Middle East and North Africa on November 7.
On October 31, Riot Games, the developer behind the multiplayer online battle arena (MOBA) video game League of Legends, took over Dubai’s iconic Burj Khalifa to promote its new Netflix animated series Arcane, which will premiere globally on Netflix on November 6-7.
Onlookers gathered around Dubai Fountains as the Burj Khalifa was transformed into a portal to Runeterra – the setting for Arcane. After a countdown, viewers got a glimpse of some of the main story characters as well as footage from the upcoming series.
Ali Muslumanoglu, Country Manager of Riot Games MENA, said: “To see Arcane come to life on the Burj Khalifa in such spectacular style was really something incredible to witness. I think this stunt perfectly encapsulates not only where Riot Games is going as a company, but what our new series Arcane sets to achieve. Be bold, do not be afraid to take chances, and most importantly always strive to put on a truly breathtaking show! We can’t wait for the world to get to grips with Arcane.”
League of Legends allows players to pick from more than 140 playable champions with origins all across the fantasy world of Runeterra – of which a part of its lore and characters have led to Arcane. Arcane will delve into this world, focusing on the story of the sisters’ Vi and Jinx, as they find themselves at odds after being separated as young children in the undercity, Zaun.
Arcane, a first for the widely-popular League of Legends franchise, also marks a first for Riot Games as the studios’ first foray into television. The series is developed and produced by Riot Games in partnership with Fortiche Productions.