'Abir’s Kitchen', a cooking series available on stc tv and Jawwy TV, features Tik Tok Influencer Abir Saghir.
Rise Studios, an entertainment company driving investment into regional content and Diwan Videos, the content and influencer management agency in the MENA region, have collaborated to co-produce a 10-episode cooking show for Ramadan 2023.
The series titled Abir’s Kitchen features food influencer host, Abir Saghir, who will take viewers on a culinary journey across MENA as she cooks well-loved dishes from around the region.
In partnership with Intigral, the series airing exclusively on its streaming platforms stc tv and Jawwy TV, showcases Saghir preparing some of the most traditional dishes from the Arab region in her style. The series explores different cuisines from across the region and gives viewers a step-by-step approach to preparing food from the countries, while shedding light on the heritage and background of each dish that is prepared.
Speaking about the collaboration, Diana Baddar, Managing Director for Digital Content and Development at Rise Studios, said: “Ramadan is a key moment for food shows as people are looking for content to experience the best in food and get inspiration. We are pleased to partner with Diwan Videos to bring the region’s much-loved cooking influencer, Abir Saghir, to streaming platforms and showcase recipes from around the region in a longer format. At Rise Studios, we are focused on uplifting digital storytelling by showcasing regional talent. We are thrilled about showcasing Abir’s brand in a new shape and form while reaching her core fanbase and funnelling in new viewership.”
Ossama Youssef, Founder and CEO of Diwan Video, added: “Abir is one of our exceptionally talented content creators and we are proud to see her unique content going to the next level. We are excited to partner with Rise Studios as we believe this will open new opportunities for all stakeholders in the industry; creators, platforms and brands. At Diwan Videos, we take pride in managing some of the region’s most talented creators and the focus will now be on replicating the success story of Abir.”
Ivan Cortes, head of content acquisitions at Intigral, commented: “We are very excited to have launched Abir’s Kitchen on stc tv and Jawwy TV in the MENA region and to be working with Rise and Diwan. We at Intigral are constantly looking into new forms of content and creative ways to reach our viewers and we consider that bridging the gap between social media and platforms such as ours is key to our business. A perfect example of this approach is having the very popular social media star, Abir Saghir, exclusively debut her new cooking show format on our platforms.”
The first five episodes of Abir’s Kitchen are now available on stc tv and Jawwy TV. The following five will be released in April 2023.