The Russian content industry and main state bodies will launch the digital market to be held from June 8 in response to the COVID-19 pandemic.
Roskino, a Russian film body dedicated to promoting Russia’s motion picture art, has announced they will be hosting the first national digital market to connect buyers, producers and distributors from around the world to showcase Russian content both completed and in post-production.
The digital edition of the Key Buyers Event will run from June 8 to bring together the film industry and build relationships, facilitate business and share experiences.
The event will include live presentations and pitches, a screening room with over 150 hours of films, series and animations both finished and in production, real-time meetings, international panel discussions, a dedicated co-production and co-development section and a unique showcase of concerts and performances celebrating Russian culture.
The event has been modelled on the inaugural Key Buyers Event which was hosted in Moscow last October. Those confirmed to partake include National Media Group, Russia Television, Radio holdings, NTV Broadcasting and TV channels Friday, TV-3 and Super.
Commenting on the event, Evgenia Markova, CEO of Roskino, said: “It’s challenging for Roskino to organise such an event in one month, but we are keen on using the current situation to the benefit of all sides involved. We hope this initiative will generate interest in the latest compelling content coming out of Russia and support the local industry.”
The initiative is supported by the Ministry of Culture of the Russian Federation and the Moscow Department of Entrepreneurship and Innovative Development. Maxim Ksenzov, Deputy Minister of Culture of the Russian Federation, noted: “With production suspended and cinemas closed, export is one of the few fields available to keep the industry thriving.”
Alexey Fursin, Head of the Moscow Department of Entrepreneurship and Innovative Development added: “It was imperative we joined forces to support this initiative, as Moscow is the heart of the creative industries in Russia. It is important for us to support their international effort – as the crucial investment in our creative economy sector continues to flourish despite the crisis.”