Mejlhede Andersen took up the role at Rotana Media Group earlier this month.
Rotana Media Group has appointed Jakob Mejlhede Andersen, former chief content officer at Viaplay Group and Shahid, as a strategy consultant. Andersen began working with the Saudi Arabia–based company earlier this month, as reported by C21 Media.
Andersen, who founded UAE-based production company The Yard Films in late 2022, brings extensive international and regional experience to the role. He launched The Yard Films after stepping down from his position as chief content officer at MBC Group’s streaming platform Shahid in November 2021, where he served for around 18 months.
Prior to his tenure at Shahid, Andersen held senior roles at Viaplay Group, then known as NENT Group, including a period as CEO of NENT Studios UK. His career spans multiple leadership positions across the European and Middle Eastern media and content sectors.
The group operates a diversified portfolio that includes film production, free-to-air television channels, radio, a record label and other media-related businesses. Rotana maintains a regional presence through offices in Jeddah, Kuwait, Dubai, Beirut and Cairo.
