Rotana to introduce its premium Arabic offering and VOD content on Wide Khaliji’s SVOD platform.
Rotana Media Group has signed a deal with Arabic Subscription Video-on-Demand (SVOD) platform, Wide Khaliji. This long-term partnership will enable Rotana Media Group to expand its viewership within the MENA region.
The multi-year deal agreement grants Wide Khaliji the rights to distribute the entire portfolio of Rotana’s channels in its footprint. Ten of Rotana Media Group’s premium TV channels including Rotana Cinema, Rotana Drama and Rotana Classic among others will be streamed in high-definition on Wide Khaliji. Hundreds of premium Arabic titles that are part of Rotana’s portfolio and released annually will also be available on Wide Khaliji.
Commenting on the agreement, Jad Joubran, VP Business Development & Partnership at Rotana, said: “Rotana continues to adapt its strategy with industry evolution. The consumer has spoken and wants to view our content on their own terms, and we listened. Launching our premium Rotana branded channels on OTT platforms that offer choices, scalability, and are forward-thinking, continues to be our focus. We are delighted to partner with Wide Khaliji and are excited about their prospects.”
Wide Khaliji’s Vice Chairman, Mohammed Al Kahtani, added: “Rotana’s live channels, in addition to their rich VOD library, offer our subscribers a deep and wide content library and more viewing options, and we are excited to offer them to our subscribers starting the holy month of Ramadan.”