Rotana Media Services will lead digital ad monetisation, leveraging advanced technology and data-driven strategies to enhance brand engagement.
STC Group has announced a strategic partnership with Rotana Media Services (RMS), appointing the media sales giant as the exclusive advertising partner for its premium streaming platform, stc tv.
The agreement was formalised during a high-profile signing ceremony attended by HRH Prince Alwaleed Bin Talal Al Saud, Chairman of Rotana Media Group and Founder and Chairman of Kingdom Holding Company, alongside STC Group CEO Eng. Olayan Alwetaid and Dr Walid Arab Hashim, Chairman of Rotana Media Services.
As Saudi Arabia’s digital entertainment landscape continues to evolve, Connected TV (CTV) — which enables internet-based streaming on televisions — is rapidly redefining how audiences consume content. With millions of viewers across the region, stc tv has emerged as a key player in the entertainment space. Through this collaboration, Rotana Media Services will harness its deep expertise in digital advertising to deliver precise, data-driven campaigns to stc’s wide-ranging customer base, businesses, and communities throughout the Kingdom.
Utilising cutting-edge technologies, data analytics, and a robust network of advertising partners, RMS aims to significantly enhance stc tv’s monetisation potential. The partnership is expected to drive stronger brand engagement across stc’s premium video inventory, leveraging RMS’s experience in Connected TV, Over-the-Top (OTT) content, Online Video (OLV), and Hybrid Broadcast Broadband TV (HbbTV).
Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group, said: “At stc group, we continuously seek partnerships that enhance our capabilities and ultimately enrich the lives of our stc community. Collaborating with industry leaders like Rotana Media Services will unlock new opportunities in digital advertising while delivering greater value to our audiences and brand partners.”
Nezar Nagro, CEO of Rotana Media Services, added: “Being selected as stc group’s exclusive media sales partner is a major milestone. This partnership strengthens our digital presence and provides advertisers with advanced, data-driven solutions. With our expertise, we are bringing innovation and efficiency to stc group’s platforms, driving measurable success for the stc ecosystem.”
Nisrine Ghazal, VP Digital of Rotana Media Services, stated: “Rotana Media Services is redefining video advertising in the region. Our technology, demand partnerships, and data-driven strategies will unlock new opportunities for stc tv, ensuring the brand achieves impactful results.”
