The new movie channel will offer a regularly refreshed playlist of current and classic Arabic films across comedy, drama, romantic, and action genres.
Rotana Media Group has entered into a partnership with OTT subscription video aggregator Alchimie to launch an Arabic SVOD movie channel across Europe.
Known as Aflamplus TV (‘Aflam’ means movies or film, in Arabic), it will be distributed by Alchimie in its European SVOD network, excluding France, and be available on all main digital platforms including the Alchimie-owned TVPlayer for £4.99 a month.
AflamPlus TV will offer a regularly refreshed playlist of current and classic Arabic films across comedy, drama, romantic, and action genres. Films will be shown in their original language, selected from a library of over 2,000 Arabic films.
Commenting on the partnership, Nicolas d’Hueppe, CEO and founder of Alchimie, said: “We’re delighted to join forces with Rotana to bring the best Arabian films to audiences across Europe. Together we’re able to offer a wealth of Middle Eastern movies on AflamPlus TV, providing Arabic films from every era and genre to appeal to every generation – whenever and wherever they want to watch them.”
Michael Cairns, Chief Operating Officer, Rotana Media Group, added: “Rotana Media Group is delighted to partner with Alchimie to create AflamPlus TV. Rotana is passionate about Arabic cinema, and our new on-demand channel enables us to introduce our incredible library of Arabic films, which is the largest in the world, to new European audiences.”