Under this partnership, SPEX will also oversee all digital advertising initiatives.
Rotana TV has entered into a strategic partnership with SPEX, a subsidiary of Extend, appointing the company as its exclusive advertising agency. Under this agreement, SPEX will manage and sell advertising across all Rotana TV channels while also overseeing digital advertising initiatives to drive innovative media monetisation strategies.
This collaboration represents a key milestone in Rotana TV’s efforts to optimise its advertising approach and maximise revenue across television and digital platforms. By leveraging SPEX’s expertise in media sales and digital advertising solutions, Rotana TV aims to strengthen its market position and enhance the effectiveness of its advertising offerings.
Speaking about the collaboration, HRH Princess Lamia bint Majid AlSaud, CEO of Rotana Media Group, said: “Rotana TV has always been at the forefront of media and entertainment in the region, and our partnership with SPEX is a testament to our commitment to excellence. With their expertise in advertising sales and digital media, we are confident that this collaboration will create new opportunities for advertisers and elevate the commercial potential of our platforms.”
Eng. Sami Al-Rasheed, Chairman of the Board at SPEX, added: “This agreement marks a significant step in the advancement of the television and digital advertising landscape. Through our strategic approach and data-driven methodology, we aim to enhance advertisers’ experience and deliver highly efficient and impactful advertising solutions within a vast and influential network like Rotana.”