Roya is also preparing to produce its own television programme featuring Arabic dramas.
Roya Media Group has invited production companies to participate in this year’s Caravan Drama programme by sharing their Ramadan 2023 productions for promotion and airing on Roya during the holy month
Roya has also begun preparing for the production of its own television programme featuring Arabic dramas.
Roya’s Caravan pulls in 30m daily views and has more than 8m followers on social media platforms, according to the company’s data.
Caravan Drama takes on the essence of Ramadan by featuring series that are in the running to win the holy month race. It also shows some behind-the-scenes footage and interviews with different cast and crew members. The goal is to promote production companies and show off their best work to get viewers excited about watching it and talking about it.
Roya was the most-watched channel in Jordan during Ramadan 2022 with 48% daily viewership, which is a testament to Roya’s growing annual success.