The AR platform works with creators to develop different types of filters to enhance their profiles or action on social media.
Russian company AR MORE has officially launched in the UAE with its first studio in Dubai. The company recently received the UAE’s first virtual business license, which was introduced in October 2019.
AR MORE is a production company with a focus on developing tailor-made filters for content creators, musicians, vloggers and influencers among others with the aim of enhancing their images on Facebook and Instagram. To make this possible, they create filters that are compatible with Spark AR, a Facebook-owned platform that allows digital artists to create AR experiences for Facebook and Instagram through “filters”.
The company recently collaborated with local social media influencer Mohammed Sultan, and created six filters.
When asked what prompted her to establish a virtual office in the UAE, the company’s founder Mina Litvinova explained: “AR is a booming industry that is estimated to grow up to 80% over the next five years. The UAE has one of the world’s highest smartphone penetration rates, which makes it a very promising market. I represent digital creators mostly from Russia and Ukraine – countries that are known to be the cradles of excellent developers.”
AR MORE is the first company to have availed of the virtual license since it was introduced in October by the Dubai government.
“When the UAE government announced the introduction of virtual licenses, I realised that it allows us to enter the market not only with the strongest product offering in terms of technical expertise, but also the most price competitive price offering, since the virtual license eliminates high overheads, so I immediately applied. The Department of Economic Development informed me that we are the first business to have been granted a virtual license and I was very touched to see that the government officials were as excited as I was when I came to pick up my license in person,” Litvinova added.