"Using Amdocs' amAIz platform powered by NVIDIA AI, e&; UAE is integrating generative AI to boost revenue, efficiency and customer experience.
Amdocs, a provider of software and services to communications and media companies, has been selected by e& UAE, the flagship telecom arm of global technology group e&, in the United Arab Emirates, to integrate generative AI (GenAI) into its business systems.
Using Amdocs GenAI platform, amAIz, e& UAE can easily integrate GenAI services across its ecosystem. e& UAE is utilising amAIzs library of predefined telco agents and skills that can improve business efficiencies, reshape customer experience and interactions, and increase revenue opportunities in multiple telco domains.
As part of the amAIz platform, Amdocs will also offer a telco-specific guardrail control mechanism, with logging and auditing capabilities, role-based access control and privacy compliance measures to deliver a safe and secure approach to GenAI integration. Amdocs amAIz helps ensure that GenAI tasks are matched with the best-fit foundation models, offering an accurate and cost-effective, telco-specific GenAI experience with field-proven results to deliver carrier-grade benefits.
This project is supported through Amdocs collaboration with NVIDIA, leveraging the NVIDIA AI platform, including NVIDIA AI Enterprise with NVIDIA NeMo and NVIDIA microservices, a collection of easy-to-use microservices for building, customizing, and deploying generative AI models.
Marwan Bin Shakar, Acting Chief Technology & Information Officer (CTIO) at e& UAE, said: “This collaboration with Amdocs, which expands upon our recent work on AI-enabled telco autonomous stores, underscores our commitment to innovation, consistently unlocking new efficiencies and enhancing customer experiences. By being one of the first service providers to integrate generative AI, we are helping lead the industrys transformation toward an AI-driven future. We are deploying telco-specific agents with built-in guardrails to enhance customer care, retail, and network operations, delivering faster resolution times, smarter recommendations, and clear efficiency gains. This is a pragmatic step that scales innovation responsibly, securely, cost-effectively, and with tangible outcomes for our customers.”
Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs, added: ?”Our collaboration with e& UAE is a critical proof point of the important role generative AI plays in telecom industry transformation. e& UAE is now one of the first to embrace generative AI to make measurable improvements to their business, providing their customers with enhanced experiences and improving operating efficiency at the same time. Enabled in part by our continued work with NVIDIA, this is not just a technological milestone, but an important inflection point in production-scale generative AI experience innovation, setting the stage for expansion to additional key telecom domains in the future.”
Chris Penrose, Vice President of Telco Business Development at NVIDIA, stated: “AI agents are defining the future of work by supercharging generative AI with reasoning and taking outcome-oriented actions. Amdocs amAIz, integrated with NVIDIA AI Enterprise software platform, enables e& UAE to easily deploy and scale AI applications, as well as accelerate time to value for customer experiences.”
