The integration of AI into e&s private cloud was collaboratively developed by Intel, Cisco and e&s cloud experts with the goal to create a robust cloud environment.
e& UAE, the telecommunications arm of e&, has completed the first phase of integrating artificial intelligence (AI) into its private cloud operations. This initiative, developed in collaboration with Intel and Cisco, leverages Intels advanced AMX technology and Ciscos cutting-edge networking and data centre solutions to optimise e& UAEs operations and develop AI-driven use cases across its business functions.
The AI integration, jointly developed by Intel, Cisco and e&s cloud specialists, is designed to create a robust and scalable cloud environment. It focuses on deploying AI models for analysing large network datasets, optimising operations through cloud-based AI workloads, and enhancing customer support through AI-driven solutions. This advancement is expected to improve business performance within e& UAEs internal operations, ultimately leading to an enhanced customer experience.
Marwan Bin Shakar, Acting Chief Technology Officer, e& UAE, said: “By embedding AI into our private cloud infrastructure, we are transforming how we operate and deliver value at e& UAE. This reflects our commitment to leveraging AI to go beyond enhancing operational efficiency. Collaborating with Intel and Cisco has allowed us to build a future-proof, scalable and reliable cloud environment that supports our vision of becoming a truly AI-enabled organisation. Together, we are laying the groundwork for a digital ecosystem that drives long-term value, adaptability and sustainable innovation across our operations.”
Intels Advanced Matrix Extensions (AMX), integrated into Intel Xeon scalable processors, play a crucial role in supporting AI workloads, including inference and fine-tuning on models with up to 20bn parameters. This built-in accelerator enhances AI and machine learning performance, streamlining data analytics and optimising resource consumption, ultimately enabling scalable and cost-efficient operations for e& UAE.
Eng. Taha Khalifa Intel Middle East & Africa General Manager, added: “Intel and e& have a long history of working on innovative technologies. The new private cloud phase is enabled with the AMX capabilities from Intel, which allow the IT workloads to use AI accelerators for each and every application. This technology is not only a game changer in the IT environment but also is an AI enabler with sustainability in mind to minimise the power consumption thus maximising sustainability and power efficiency.”
Cisco has been instrumental in equipping e& UAE with the necessary infrastructure to support its AI-powered private cloud, utilising UCS X-Series M7 Blade Servers, 4th Generation Intel Xeon Scalable Processors and Cisco Nexus switches. This advanced on-premises setup ensures seamless connectivity, security, and reliability while positioning e& UAE for a future-ready AI-driven cloud.
Zayan Sadek, Managing Director, Service Provider – MEA, Cisco, stated: “Ciscos advanced networking and data centre solutions help provide e& UAE with a secure and scalable infrastructure that is designed to support modern AI workloads. The ultimate goal is to help e& UAE enhance operational efficiency, adapt to evolving market conditions, and foster innovation in the telecom industry.”
