The renewed multi-year agreement aims to reinforce dus position as a strategic partner of Eutelsat in the region.
Eutelsat and du (Emirates Integrated Telecommunications Company) have announced the renewal of their long-standing partnership to deliver high-quality broadcasting services across the Middle East and North Africa (MENA).
The renewed multi-year agreement reinforces dus position as a strategic partner of Eutelsat in the region, supporting a wide range of premium television channels that reach millions of viewers via the 7/8° West video neighbourhood, the leading orbital position for broadcasting in MENA. Reaching 95% of satellite homes across the region, with the largest exclusive reach, 7/8° West is the preferred choice for audiences due to its content line-up.
Building on a solid foundation of collaboration, the partnership combines dus state-of-the-art teleport and broadcast infrastructure with Eutelsats satellite capabilities, ensuring reliable signal delivery and operational excellence for broadcasters and media customers. This renewal underscores the shared commitment of Eutelsat and du to enable high-quality media distribution, driving innovation across the regional broadcast industry. Together, the two companies continue to shape the regions broadcast landscape with innovation, performance and reach.
Commenting on the partnership, Raymond E. Rahme, RVP for MENA Sales, Eutelsats Video Business Unit, said: “Our continued partnership with du reflects the strength of our collaboration and the strategic importance of the 7/8° West position as MENAs premier broadcast hub. dus world-class teleport and operational expertise perfectly complement Eutelsats satellite infrastructure, ensuring audiences across the region enjoy seamless access to premium content.”
Karim Benkirane, Chief Commercial Officer at du, added: “Our partnership with Eutelsat has been instrumental in delivering high-quality broadcast services across MENA. By extending this collaboration, we reaffirm our shared commitment to excellence, innovation, and supporting our customers with world-class satellite solutions. Combining dus teleport infrastructure with Eutelsats satellite coverage allows us to deliver seamless, premium broadcasting to millions of viewers.”
