This Ramadan, Saudi Broadcasting Authority aims for 2bn views with its new 2023 programmes line-up.
Governmental entity, Saudi Broadcasting Authority (SBA), has officially revealed its schedule of programming for Ramadan 2023. The unveiling took place at a high-profile event held in Dubai, which was attended by several C-level executives, including Mohammed Fahad Alharthi – Chief Executive Officer at SBA, Bandar Al Hassan – Chief Commercial Officer at SBA, Ibrahim Al Farhan Content Director at SBA and Khalid Alkhudair – Chief Executive Officer at SMC.
SBA’s exclusive sales representatives, SMC, handled and executed the event. They further extended their support by inviting top agencies and partners, as well as providing full on-ground assistance.
Speaking about the Ramadan plans, Khalid Alkhudair, Chief Executive Officer of SMC, said: “This is an exciting time for us, and we are keen to fully assist our partners SBA, ensuring they get the required visibility during Ramadan for all the newly-launched shows that will air.”
SBA is set to entertain all demographic groups with original content during the holy month. Programmes will cover the entire entertainment spectrum, where viewers can look forward to shows focused on comedy, cookery, education, as well as some competitions. These will be presented by top hosts, actors, and actresses from the region.
Committed to offering cinematic experiences, the shows will be broadcast on digital platforms and Twitch as well as TV stations SBC and STV1. Top programmes to look forward to includes Netflorex, now in its second season, Qurrat Ain, starring prominent Kuwaiti actresses Hayat Al Fahad and Omniya, a humanitarian show presented by Fayez Al Malki.
Mohammed Fahad Alharthi – Chief Executive Officer at SBA, added: “We are extremely thrilled with the announcement of the Ramadan 2023 programmes line-up. Our goal is to continue innovating and bringing together distinctive stories for our rapidly evolving audience. We are humbled to be positioned as a credible, trusted brand, and are currently reaching more individuals than ever before with our distinctive content offering.”