The highlight of the modernisation initiative is the comprehensive integration of Grass Valley's 4K-ready solutions, such as the LDX 98 cameras, the K-Frame Kayenne 4 M/E switcher, and Densité processing equipment.
Live production solutions provider Grass Valley has collaborated with the Saudi Broadcasting Authority (SBA) to support the transformation of its Studio A, the main news and talk show studio for Saudi One, SBA’s flagship channel.
This upgrade aligns with Saudi Arabia’s Vision 2030, emphasising SBA’s commitment to innovative, high-quality media production. The highlight of the modernisation initiative is the comprehensive integration of Grass Valley’s 4K-ready solutions, such as the LDX 98 cameras, the K-Frame Kayenne 4 M/E switcher, and Densité processing equipment.
Commenting on the collaboration, Eng. Hatim Abounassf, Executive Vice President for Engineering Affairs at SBA, said: “This partnership with Grass Valley is crucial for advancing our objectives of excellence and innovation. Grass Valley’s proactive support significantly impacts our progress, highlighting the importance of collaboration in achieving transformative milestones.”
Tim Banks, Chief Revenue Officer at Grass Valley, added: “We are proud and committed to empower media organisations across the Middle East with cutting-edge solutions. Strengthening our partnership with the Saudi Broadcasting Authority and supporting their initiatives is key to redefine the region’s media landscape,” said
