The film is produced by Ayouch’s Ali n’Productions, along with Les Films du Nouveau Monde, Velvet Films, Snowglobe, Viking Films and Staer.
Cinemas across Saudi Arabia are preparing to welcome the Moroccan film Everybody Loves Touda by director Nabil Ayouch, with screenings set to begin on May 8.
A special premiere event hosted by Reel Cinemas in Riyadh on May 7 will kick off the film’s Saudi debut. The occasion is expected to draw artists and film enthusiasts alike, celebrating Moroccan cultural expression and cinematic achievement.
Everybody Loves Touda follows the journey of a village woman, Touda, who dreams of becoming a “sheikha”—a traditional female performer known for her poetic musical expression. Set against the backdrop of a conservative society and personal hardship, the story captures Touda’s struggle for independence and her pursuit of a better future for her son. Actress Nisrin Erradi delivers a performance in the lead role, supported by a cast that includes Jalila Talmissi, Amin Naji and Abdelilah Rachid.
Since its release in Morocco, the film has resonated with audiences for its deeply human narrative and authentic portrayal of rural and urban life. The work also underscores Ayouch’s continued exploration of Moroccan identity, especially the cultural significance and evolution of Sheikhat—a revered form of sung poetry performed by women that has seen its status change dramatically over the decades.
The film has already garnered international attention through its festival run and was selected as Morocco’s official submission for the Best International Feature Film category at the 97th Academy Awards. This marks the 20th time Morocco has submitted a film to the Oscars and the sixth time a film by Ayouch has been chosen to represent the country.
Produced by Ayouch’s Ali n’Productions in collaboration with Les Films du Nouveau Monde, Velvet Films, Snowglobe, Viking Films and Staer, Everybody Loves Touda is positioned as a major cultural export. Its Saudi release not only strengthens artistic exchange between Morocco and the Gulf but also reflects a broader regional embrace of diverse Arab cinematic voices.
