As part of its participation the commission will screen a selection of short Saudi films under the Saudi Film Nights initiative.
The Saudi Film Commission has participated in the first-ever European edition of the South by Southwest (SXSW) Festival, which is taking place in London until June 7, 2025. The event, known for gathering leading professionals across the creative industries, offers a global platform for innovation and collaboration through a wide range of programming, including film and TV screenings, exhibitions, panel discussions, live performances and networking opportunities, according to a report by Saudi Press Agency.
As part of its contribution, the Commission will present a curated programme of short Saudi films under the “Saudi Film Nights” initiative, designed to introduce international audiences to Saudi storytelling and support the global visibility of emerging national talent. In addition, the Commission will host a panel discussion titled “Empowering the Film Industry in Saudi Arabia: From Vision to Reality.” The session will delve into cinema’s role in shaping national identity, preserving heritage, and advancing Saudi content as a powerful cultural tool.
Inside the Saudi pavilion, visitors will find an exhibition highlighting the achievements of the Kingdom’s burgeoning film industry. Featured works include films that have achieved notable box office success, been selected for international film festivals, or received global accolades—emphasising the sector’s rapid growth and increasing international recognition.
The Saudi Film Commission will be joined by several other creative bodies within the Kingdom, including the Music Commission, the Culinary Arts Commission, the Fashion Commission, and MOCX, offering a comprehensive display of Saudi Arabia’s diverse cultural expressions.
This collaborative presence at SXSW London reflects the Film Commission’s strategic efforts to elevate the Kingdom’s profile in global cinema, foster cross-cultural dialogue, and position Saudi Arabia as a leading creative hub in the region.
