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      Saudi Film Commission unveils virtual production soundstage at JAX Studios

      Staff Reporter by Staff Reporter
      November 5, 2025
      in News, Production
      Saudi Film Commission unveils virtual production soundstage at JAX Studios
      ShareTweetPostEmail

      JAX Film Studios features two 1,500-sqm soundstages, a VIP lounge, a modern screening room and fully equipped production offices.

      The Saudi Film Commission (SFC), one of 11 sector-specific commissions under the Saudi Ministry of Culture, has announced the launch of a state-of-the-art virtual production soundstage at JAX Film Studios, the Kingdom’s new flagship production complex in Riyadh. Designed by global visual effects leader Pixomondo and powered by Sony’s advanced VERONA LED technology, the facility marks a major leap in Saudi Arabia’s filmmaking infrastructure, positioning the country as a hub for world-class productions.

      The newly operational virtual production volume at JAX Film Studios features 2,720 Sony VERONA Crystal LED panels, using Sony’s top-tier 2.3mm pixel pitch technology. The volume’s impressive dimensions, 23 meters in diameter, 27.5 meters in depth, and 10 meters in height, allow for high-resolution, photorealistic environments that meet the demands of major Hollywood projects. The space integrates camera tracking, real-time rendering and in-camera visual effects (VFX) workflows, offering filmmakers a seamless, fully integrated production experience.

      In addition to the virtual production stage, JAX Film Studios provides a full range of premium production facilities, including two 1,500-sqm soundstages, a private VIP lounge, a cutting-edge cinema screening room and fully equipped production offices and prep spaces. The complex has been designed to deliver an end-to-end environment for filmmakers and crews, ensuring a smooth production process from concept to completion.

      Abdullah Al-Qahtani, CEO of Saudi Film Commission, said: “JAX Film Studios represents a new landmark for film production in Saudi Arabia. The investment in world-class virtual production infrastructure is a key milestone in realizing the Kingdom’s ambition to build a dynamic, globally competitive film industry. It reflects our commitment to empowering Saudi and international filmmakers with the technology, facilities, and partnerships they need to tell their stories at the highest standard.”

      Pixomondo, the Oscar-winning VFX and virtual production studio known for its work on House of the Dragon, The Penguin and Chief of War, brings global expertise and cutting-edge techniques to the project.

      Jonny Slow, CEO of Pixomondo, commented: “The unique combination of Sony and PXO’s innovations and expertise will make Riyadh a focal point for virtual production in the region. Together with the Saudi Film Commission, PXO and Sony add significant value to all productions by enabling filmmakers to push creative boundaries with confidence.”

      Sony Group President and CEO Hiroki Tokoki remarked at the opening ceremony: “Today’s JAX Stage opening is the result of years of investment and innovation to deliver virtual production at scale – from the development of extraordinary Sony LED panels to the integration of Pixomondo’s virtual production services and talent. I would like to thank our teams at Pixomondo and Sony, who combine the technical expertise, engineering excellence, and operational experience to deliver creative freedom in virtual production, and the Saudi Film Commission and the Ministry of Culture for their commitment and partnership in building this remarkable stage.”

      Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction, added: “With JAX Film Studios, we are redefining the production landscape in the region. Our collaboration with Sony and Pixomondo brings together cutting-edge technology and expertise under one roof. Their depth of knowledge and commitment to excellence ensured that every detail, from pixel pitch to system integration, was world-class.”

      Jaime Raffone, Sr. Virtual Production Manager at Sony Electronics, noted: “As a global leader in innovation and technology tailored for creators, Sony Electronics collaborated with VFX powerhouse Pixomondo on this world-class project with the Saudi Film Commission. While many manufacturers offer individual solutions within the production process, Sony sets itself apart by providing cohesive, end-to-end workflow solutions for Virtual Production, supporting creators throughout every stage of the project.”

      Located in Riyadh’s JAX District of Diriyah, a thriving hub for art, culture and innovation, JAX Film Studios benefits from close proximity to five-star hotels, King Khalid International Airport and a growing network of production services and creative talent.

      Tags: featuredpostJAX DistrictJax Film StudiosPixomondoSaudi Film CommissionSaudi Ministry of CultureSonySony LED panelsVERONA LEDVFXvirtual productionvirtual production soundstage

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