Cannes Lions International Festival of Creativity will take place from June 20 to 24, 2022.
Saudi Research & Media Group will participate in the Cannes Lions International Festival of Creativity for the first time, showcasing the MENA media creatives and innovators.
Now in its 68th year, the Cannes Lions festival is world-renowned as the destination of creative excellence with its annual forum for the media and creative industries.
Speaking about the event, Jomana Rashed AlRashid, CEO of SRMG, said: “Attending Cannes Lions is the perfect opportunity for SRMG to highlight the vast array of talent and partnership opportunities available in MENA on a global stage. As the only publicly listed media company in the Middle East, SRMG is uniquely placed to celebrate the success of the industry and explore future trends. Participating in the Cannes Lions festival gives SRMG an opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation, and creativity. Media as we know it is changing and SRMG is taking a leading role in the transforming media landscape and preparing for opportunities that the future of media presents.”
The Cannes Lions’ 2022 theme is “Focus on the Future” and SRMG has crafted a bespoke programme of activations with experts from leading global and MENA companies, industry thought leaders and some of the world’s biggest creative innovators.