The company aims to strengthen its position in the global gaming market and expand its reach by rebranding as Steer Studios.
Savvy Games Studios, wholly owned by Saudi Arabia’s Public Investment Fund, has introduced its rebranded identity, Steer Studios, marking a significant milestone in the game development studio’s growth trajectory as it forges its distinctive path within the gaming industry.
With this strategic rebrand, Steer Studios is poised to solidify its market presence and pursue its future direction with renewed vigour. The decision to rebrand comes as the studio aims to establish a unique identity that resonates with its vision, values, and mission to deliver top-tier games to a global player base.
Speaking about the rebranding, Brian Ward, CEO of Savvy Games Group, said: “The evolution of Savvy Games Studios to Steer Studios represents an exciting milestone in its journey. This major step forward will ensure Steer stands as a beacon of innovation, charting new territories within the gaming industry.”
The name “Steer” embodies the studio’s commitment to exploring uncharted territories and pioneering groundbreaking gaming experiences, as the company explained. Embracing boldness and dynamism, Steer Studios aims to captivate gamers worldwide by offering immersive gameplay and imaginative storytelling.
Situated in Riyadh, Steer Studios is among the first international game studios in the region. With a team comprising more than 50 members, nearly 30% of whom are women, the studio is dedicated to crafting games for the global gaming community. By establishing a distinct identity, the studio seeks to contribute to the growth of Saudi Arabia’s gaming sector and the realisation of the goals set out in Saudi Arabia’s Vision 2030.
Yannick Theler, CEO of Steer Studios, commented: “Steer Studios is driven by the desire to open new possibilities in the gaming world. Our dedicated team are our family and remains at the heart of our success. We will continue to nurture their growth, well-being, and creative freedom.”
