SAWA Technologies will now serve the Turkish market with TRIAX's advanced products and solutions, strengthening its regional presence and opening new opportunities for growth.
SAWA Technologies, a subsidiary of Sawa Group of Companies’ entertainment arm, has announced its expanded representation of TRIAX products and solutions in Turkey. This move marks a significant milestone in the strategic partnership between the two companies, extending beyond SAWA’s established role as TRIAX’s exclusive solutions distributor in the UAE and a key provider across the broader MENA region.
TRIAX, a supplier of cutting-edge products and solutions for video, audio and data signal reception and distribution, has been a long-standing partner of SAWA Technologies. Their collaboration has consistently delivered high-performance solutions and service excellence throughout the Middle East, and now aims to bring the same quality and innovation to the Turkish market.
With this new expansion, SAWA Technologies will introduce TRIAX’s advanced headend and distribution solutions to Turkey, further strengthening its regional footprint. These solutions, known for their reliability and ease of use, are particularly valuable in commercial settings, especially in the hospitality sector, where enhancing the guest experience and boosting operational efficiency are paramount.
Speaking about the expansion, Suheil Zurub, Managing Director at SAWA Technologies, said: “We are incredibly proud to expand our representation of TRIAX products and Solutions to Turkey. This move aligns with our strategic vision to grow our market presence and continue providing exceptional products and services to our clients. We are confident that our partnership with TRIAX will bring significant value to the Turkish market.”
TRIAX’s headend and distribution solutions play a crucial role in delivering seamless experiences to commercial customers in general and the hospitality sector in particular. These solutions are easy to install and manage, and they contribute to enhancing the user/guest experience while maximising revenues.
