WRD is an occasion to draw attention to the unique value of radio, which remains the medium to reach the widest audience.
On the occasion of World Radio Day 2021 (WRD 2021) on February 13, the Sharjah Broadcasting Authority (SBA) will celebrate the event’s 10th anniversary and more than 110 years of radio with a special interactive programme across its Arabic and English language stations, highlighting the medium’s vital role in informing, entertaining and connecting people.
On February 11, Sharjah Radio’s special broadcast was led by Aisha Al Hmoudy and Yousef Abdullah. The discussion focused on radio’s role in an era dominated by social media and advanced technologies.
On Saturday, February 13, a live quiz will be broadcast by Sharjah Radio from the Al Majaz Waterfront. Presenter Jamal Al Sumaiti and several reporters will quiz visitors on World Radio Day during a 90-minute broadcast, and winners will walk away with valuable prizes from SBA.
Speaking about the event, Abeer Al Shawi, Head of Sharjah Radio, said: “World Radio Day is a celebration of a powerful communication platform that continues to grow in both its role and meaning, globally. The rapid development of media technologies has aided this process, and radio is always one of the easiest route to reach the public to break news as it develops.”
Sharjah’s first English language radio station and an SBA subsidiary, Pulse 95 Radio, continued broadcasting its programmes during the pandemic-imposed quarantine phase in the UAE.
Saif Abdul Rahman, Head of Pulse 95 Radio, added: “A young medium, radio remains essential to our contemporary societies, which has further intensified in the past year. Pulse 95 Radio is the go-to station in the UAE for news, entertainment, music, and interactive discussions. We are working dedicatedly to design our future offerings in a way that will continue to fulfill their needs with a selection of programmes on a wide range of topics, so they can appeal to people with different tastes.”
This year, SBA will celebrate 50 years of educating, informing, entertaining and connecting the UAE’s citizens and residents.