Serie A worked with telco partner TIM and Blockchain firm ConsenSys to create a dedicated Serie A room on The Nemesis.
Italian football league Serie A has become the first league to broadcast a match in the metaverse.
AC Milan’s 1-0 victory over ACF Fiorentina last weekend was made available to viewers in the Middle East and North Africa (MENA) region in The Nemesis metaverse.
Italy’s top soccer competition worked with telecommunications partner TIM and Blockchain firm ConsenSys to bring the game to viewers through a dedicated ‘Serie A’ room on The Nemesis, a digital environment that allows brands to build virtual ‘villages’ that house interactive experiences.
The league said that this move is part of an explicit tactic to reach an increasing base of young fans from across the world. The first 10,000 viewers were also rewarded with NFTs to commemorate the occasion.
Speaking about the metaverse, Luigi De Siervo, CEO of Serie A, said: “We have chosen to be the first to broadcast a football match in the Metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as Serie A. The Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments.
“This is the continuation of a path that began with the release of the first NFTs in May 2021 and continued with the construction of the International Broad-casting Centre in Lissone. We thank TIM and The Nemesis for their collaboration in achieving this prestigious goal”.