For a limited time, Riyadh Air’s Sfeer Founding Members will have the chance to win one of three Grand Prizes in collaboration with muvi Cinemas.
Sfeer, the digitally immersive lifestyle loyalty ecosystem powered by Riyadh Air, has announced a strategic partnership with muvi Cinemas, giving members access to exclusive film screenings and complimentary tickets to select movies at muvi theatres in 10 cities across Saudi Arabia.
To celebrate the partnership, a limited-time campaign will run until 15 February 2026. The first 250,000 members to join Sfeer will receive a free muvi Cinemas ticket. Additionally, all members can enter a draw to win one of three Grand Prizes, each including Business Class flights to London for two, a luxury stay at the Conrad St. James London, and an exclusive cinema experience. Winners will be announced on February 23, 2026.
Founded in 2019 and headquartered in Riyadh, muvi Cinemas is Saudi Arabia’s first home-grown cinema brand and the market leader by screen count.
Speaking about the collaboration, Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, said: “Sfeer is designed to be a loyalty program quite unlike any other in global aviation, capitalizing on digital operations and strategic partnerships to deliver exceptional value and truly shared experiences for our members. Our new collaboration with muvi Cinemas, along with recently announced partnerships with Uber and Hilton, is a perfect example of how Sfeer is rapidly evolving into a digitally immersive, community-driven lifestyle ecosystem, where generosity and collective benefits are truly at its core.”
Adon Quinn, Chief Executive Officer at muvi, added: “At muvi Cinemas, we believe in the power of storytelling to transport people to new worlds. By partnering with Riyadh Air / Sfeer, we are extending that journey from the skies to the big screen. This collaboration isn’t just about rewards; it’s about creating a unified, premium lifestyle for our guests where their loyalty is celebrated at every destination whether that’s a new city or immersing themselves in the magic of the cinema.”
Sfeer is rapidly growing into a platform offering gamified experiences, community-sharing features and unique advantages for founding members, including priority flight bookings, exclusive event access, and partner offers. With Riyadh Air planning to connect Saudi Arabia to over 100 destinations by 2030, partnerships like this with muvi Cinemas aim to integrate technology, hospitality, and convenience into a world-class travel and lifestyle experience.
