Shahid's choice to adopt Mediagenix On-Demand ultimately came down to keeping up with growth and changes in MENA's booming streaming market, which is projected to reach a revenue total of $72m in 2025.
Mediagenix, a provider of software solutions for content strategy, content value management and content scheduling, has announced that Shahid, the Arabic streaming platform, has implemented Mediagenix On-Demand. This AI-powered solution enhances scheduling, content management and content performance, positioning Shahid for high-performance and dynamic streaming operations.
The integration of Mediagenix’s suite enables Shahid to optimise multiplatform audience engagement and automate scheduling using artificial intelligence.
MBC Group initially partnered with Mediagenix in 2020 for linear scheduling. Now, with Shahid’s rapid expansion, the adoption of Mediagenix On-Demand is a timely move that enhances operational efficiencies. This implementation allows Shahid to scale effectively and offer exceptional viewing experiences to its growing audience base.
Nayla Nassar, Director of Sales Middle East, Mediagenix, said: “As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain. The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand.”
Mediagenix On-Demand provides a comprehensive set of capabilities to maximise audience engagement on digital platforms. Shahid’s decision to integrate the solution stems from its need to remain competitive in the fast-growing MENA streaming market. As the region’s streaming industry expands, platforms must implement cost-effective scheduling processes, enhance marketing efficiency, and develop strategies to minimise subscriber churn—all areas in which Mediagenix On-Demand excels.
Dominic Farrell, Chief Technology Officer at Shahid, MBC Group, added: “Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA’s rapidly evolving streaming landscape. Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid’s commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences.”
With AI-driven solutions tailored to modern content delivery, Mediagenix empowers Shahid to efficiently manage content performance, streamline content curation for its on-demand platform and ensure automated schedule validation across multiple regions and languages.
