Shahid partners with Paymob to enable VOD digital payment in Egypt

MBC’s streaming platform Shahid has signed a deal with Paymob, a major financial services enabler in the Middle East, North Africa and Pakistan (MENAP). The partnership enables Shahid customers in Egypt to pay for their subscriptions via electronic wallets processed via Paymob’s infrastructure. This landmark agreement is reportedly an industry-first in Egypt.

With this partnership, Shahid – which previously only accepted credit card payments in Egypt – becomes the first and only subscription video on demand (SVOD) service in the market to offer its subscribers e-wallet payment options. This API integration will enable Shahid subscribers to pay subscription fees securely with any local e-wallet. With an estimated 25m e-wallet users in Egypt, the partnership with Paymob will expand Shahid’s potential customer base.

Gillan Shaaban, Chief Commercial Officer at Paymob commented: “We are proud to be the first payments gateway to power e-wallet payments for VOD subscriptions in Egypt. Our technology enables Shahid to lead the way in the industry, making SVOD more accessible to millions of people by expanding digital payments acceptance methods. This is a great milestone, and we are thrilled that Shahid trusted Paymob to bring it to fruition.”

E-wallets offer consumers fast, easy, and seamless customer experiences. In Egypt, Paymob processes 87% of e-wallet transaction volumes and enables millions of e-wallet users on its infrastructure railways.

Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (CCMO) at Shahid, added: “We are thrilled to announce our latest partnership with Paymob, through which VF Cash will be the exclusive telco wallet for Shahid. This latest agreement is a testament to our commitment to providing innovative and accessible payment solutions to our customers, and with Paymob’s expertise, we are confident that this partnership will enable us to provide more convenient and secure subscription options for Shahid.”