‘Shams’ extends an invitation to individuals with an interest in the media sector to explore its pavilion, which offers an overview of the city’s services across multiple sectors, including the media industry, business, and artificial intelligence.
Sharjah Media City ‘Shams’ has officially confirmed its participation in the second edition of the Global Media Congress. This three-day congress, under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, is scheduled to take place at the Abu Dhabi National Exhibition Center ‘ADNEC’ from November 14 to 16, 2023.
Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City ‘Shams,’ conveyed the city’s commitment to the 2023 Global Media Congress, aligning with its strategic initiatives that significantly influence the future of the global media sector, in harmony with the efforts of the United Arab Emirates.
Al Midfa highlighted that ‘Shams’ participation offers an opportunity for integration into the Global Media Congress, collaboration with organising entities, and the achievement of substantial media gains. This engagement will facilitate the exchange of knowledge and innovative ideas, collaboration with experts and various professional institutions, and contribute to the extensive efforts by national institutions to prepare and ensure the success of this global event.
In a key dialogue session titled ‘Nurturing Talent to Stimulate Creativity and Increased Opportunities in an Enhanced Media Ecosystem,’ Dr Khalid Omar Al Midfa will discuss the pivotal role of cities and media centers, such as ‘Shams,’ in fostering talent and encouraging innovation within the media ecosystem. The session will also delve into the crucial cooperation between media cities and educational institutions in nurturing young talents and preparing them for the media industry.
He expressed hope that participants will share the essence of their production and experiences to achieve the congress’ goals. He also encourages specialists contributing in this global conference to share their valuable and practical recommendations to enhance international efforts in developing the media sector, and continue to provide reliable and diverse content that keeps pace with the rapid technological advancements in the world. This includes ongoing efforts to address climate challenges and contribute effectively to creating a more sustainable future for all.
Abdullah Al Sharhan, Director of Creativity and Corporate Identity at Sharjah Media City ‘Shams,’ will participate in a session titled “Future of Content in the Age of Generative AI.” Al Sharhan will introduce the “Create with Shams” platform, discussing the future of media content in the age of artificial intelligence, and the potential trends and developments in content creation.
As part of its dedicated pavilion, ‘Shams’ will launch “Shams Talks,” an interactive and digital initiative focusing on podcasts, YouTube, and various media outlets. This initiative aims to promote open communication and transparency, support emerging media content, develop media skills, and provide a space for experimentation and learning for content creators and journalists.
The Global Media Congress 2023, organised by the ‘ADNEC’ group and the Emirates News Agency (WAM), aims to explore the latest developments in the media sector, its future prospects, and environmental sustainability. Featuring leading figures, specialists, global influencers, academics, youth, and university students, the event will discuss key topics such as media education, challenges, opportunities, innovations, sports media, and the role of new technologies and artificial intelligence.
