Shofha is set to enhance its content library by acquiring more than 11,000 hours of diverse content.
Shofha, a subscription-based streaming service operating across the MENA region, has announced a strategic partnership with Weyyak, a prominent entertainment provider. This collaboration aims to elevate Shofha’s content offerings, particularly in the highly sought-after Indian, Arabic, and Turkish content realms.
In a move set to substantially enrich its content library, Shofha will procure over 11,000+ hours of diverse content, with a focus on Indian, Arabic, and Turkish movies and series. Notable titles such as RRR (2022), Mrs. Chatterjee vs. Norway (2023), and Bob Biswas (2021) will now be available on Shofha’s platform starting May 1st, alongside other exciting options.
By joining forces with Weyyak, Shofha gains access to an extensive library of captivating Indian, Arabic, and Turkish content, catering to Middle Eastern audiences. This partnership enables Shofha to provide subscribers with a diverse selection of shows, movies, and series, enriching their streaming experience and driving platform growth.
By partnering, Shofha can offer subscribers a varied array of shows, movies, and series from vibrant cultures, enhancing their streaming experience. This content expansion catalyses Shofha’s growth and enables it to tap into previously unexplored markets.
Commenting on the partnership, Medhat Karam, Shofha’s Chief Executive Officer, said: “This partnership heralds a new era of content excellence for Shofha. With Weyyak’s exceptional content portfolio, we are aiming to redefine the streaming experience for our subscribers, offering unparalleled variety and quality.”
Nadine Samra, Weyyak’s Chief Business Officer, added: “We are excited to join forces with Shofha in this strategic partnership, which marks a significant milestone in our commitment to delivering premium entertainment experiences to audiences across the MENA region. This collaboration underscores our shared dedication to innovation and customer satisfaction, and we look forward to elevating the streaming experience for subscribers of both platforms.”
By broadening its content repertoire, Shofha extends its reach into previously untapped audiences and regions, connecting with a more extensive user base.