Building on his success across broadcast, OTT and content supply chains, Avinash will drive Skandha’s service-first expansion across the APAC region.
Skandha Media Services, a specialist in media workflow, automation, digital-first solutions and managed broadcast services, has appointed K.S. Avinash as its new Vice President of Sales as the company accelerates its growth across the broadcast, OTT and content production sectors.
Avinash, who brings more than 16 years of experience in sales, presales and media technology, joins the company at a time when media organisations are rapidly reshaping their operations for an AI-driven future. His background spans post-production workflows, media asset management, content supply chain optimisation and cloud migration for prominent clients across India and the wider Asia-Pacific region. He has previously contributed to major projects at Planetcast, Real Image Media Technologies and SRSG, earning a reputation for understanding both regional challenges and the opportunities emerging from next-generation media trends.
Nitin Jain, Managing Partner – Business & Solution Engineering, Skandha Media Services, said: “Avinash’s sales leadership is defined by his commitment to measurable outcomes for clients. His pragmatic technical background, combined with a proven ability to build lasting industry relationships and a passion for seamless customer support, align with our vision to deliver best-in-class service to broadcasters and content owners in established and new markets.”
Avinash joins the company as the global media landscape undergoes a major shift powered by AI, 5G and cloud-based production.
Avinash stated: “AI and cloud computing aren’t just buzzwords—they’re redefining how content creators and distributors scale, operate, and generate new revenue. Yet as we automate, we’re reminded: at the heart of every workflow is human insight, creativity, and judgment. My mission is to help clients adopt these powerful tools, but always in ways that make life simpler for its people, business goals, and daily operations.”
Throughout his career, Avinash has overseen complex infrastructure projects, including nationwide content supply chain deployments in India and the development of resilient file-based workflows for OTT platforms such as MX Player. His experience also includes managing remote office setups during COVID-19, delivering large cross-border installations and leading agile teams to complete technical rollouts within tight deadlines. “In media, adaptability and courage often determine success. My goal is to ensure customers experience our support not just in routine delivery, but when facing their toughest project challenges,” he added.
In his new role, Avinash will drive Skandha’s expansion across India and APAC, supporting clients as they navigate rising infrastructure costs, bandwidth optimisation challenges and phased transitions to cloud-based environments. He views Skandha not merely as a service provider, but as a holistic partner combining advanced technology with reliable, hands-on support.
Avinash’s leadership approach centres on empowerment, transparency and a “customer-first, CEO mindset.” He plans to strengthen global collaboration with partners and guide Skandha’s teams in delivering innovative, decisive and accountable solutions. He said Skandha’s culture encourages bold thinking and ownership—qualities he believes are essential for helping media organisations thrive in an increasingly competitive market.
