Blackbird will drive major video production efficiencies across a number of key workflows at the Abu Dhabi based network.
Sky News Arabia has chosen the Blackbird cloud video editing platform to enable remote and collaborative cloud video editing and publishing of its digital news content.
Blackbird will drive major video production efficiencies across a number of key workflows at the Abu Dhabi based network. Sky News Arabia’s multi-site production teams in Abu Dhabi, UAE and other locations will be able to collaboratively and remotely edit and publish news content live to its social platforms including YouTube.
Production staff will utilise Blackbird’s professional video editing tools such as multi-video and audio tracks, graphic effects, colour correction, transitions and voice over to enrich the broadcaster’s content. Editorial approval will be a key feature of the workflow, ensuring content quality and accuracy. Blackbird will also be used by Sky News Arabia to repurpose the network’s output through the editing and publishing of file-based video content.
Speaking about the deployment, Sky News Arabia Director of Technology, Suresh Kumar, said: “Sky News Arabia operates one of the most progressive newsrooms in the Middle East and Blackbird will empower our multi-site production teams to work collaboratively in the cloud with a rich suite of video editing and publishing tools. The adoption of this platform supports our drive to continuously use technology and innovation to enhance our screens and digital platforms.”
Blackbird’s CEO Ian McDonough added: “The power and sophistication of the Blackbird editing suite combined with the simple and elegant scalability of our architecture means Sky News Arabia has a world-class solution that can also be expanded quickly and cost effectively when required.”
Blackbird drives awareness, reach and monetization for brands in the sports, esports, news, and entertainment sectors. Customers include IMG, Deltatre, Peloton, A+E Networks, Eleven Sports, Riot Games, NHL, the US Department of State and 50 local US news stations with TownNews.