Tony Ghazal, Snap’s Dubai-based Lead for Talent Partnerships in MENA, will work alongside Bogaert and report to her.
Snap Inc. has appointed Julie Bogaert as Head of EMEA Talent Partnerships as part of an ongoing commitment to support public figures and creators in the region. Bogaert will lead strategy, outreach, and onboarding efforts with Snap’s talent partners to develop innovative and high-impact campaigns.
Bogaert joins at a time when the company continues to thrive globally, with 293m daily active users (Q2 2021).
Most recently, Bogaert served as a strategic partnerships manager at Facebook and Instagram, where she was their second employee in EMEA. She has previously looked after partnerships with top celebrities in the UK such as the UK Royal Family, the Beckhams, Jamie Oliver, and Edward Enninful. She then extended her work to pan-European projects with the likes of David Guetta, DJ Snake, Huda Beauty, JR, and Rosalia. She also spent five years at Sony Music working with artists on their brand partnerships, and was previously featured by British Vogue as one of the 25 high-powered and visionary women whose work is shaping Britain’s future.
Commenting on her new role, which is based in Paris, Bogaert said:“There is immense growth in the region’s talent ecosystem. Our mission is to give public figures and creators the best tools to share their stories and connect with audiences in a meaningful way. I look forward to working with both our clients and partners to further strengthen talent relations in the region.”
Jim Shepherd, Snap Inc.’s Head of Talent Partnerships, added: “We are thrilled to welcome Julie to Snap’s Talent Partnerships Team. Julie brings a unique perspective and deep relationships across the talent ecosystem, which will prove to be an asset as we continue to work with public figures and creators to leverage Snapchat’s products, from Stories to Shows to Spotlight and beyond, to grow their audience and build their business.”
Tony Ghazal, the Dubai-based Lead of Snap’s Talent Partnerships for MENA, will work alongside and report to Bogaert. The Snap Star programme in the Middle East grew by over 300% in 2020, and now includes Saudi Arabian singer Abdulmajeed Abdullah and Arab Idol winner Mohammed Assaf.