Snapchatters are 25% more likely to belong to high-income groups compared to users in other GCC markets, representing an affluent audience for premium brands.
New research by Snap Inc. and GWI has found that Snapchat users in Qatar are among the most digitally active and forward-thinking audiences in the Middle East. The study, titled Getting to Know Snapchatters in Qatar, reveals that over half of Qatari Snapchatters create content or interact with branded posts each month, making them 33% more likely to click on sponsored content and 47% more likely to swipe up on Stories compared to the regional average.
At a time when brands are striving for cultural relevance and authentic audience engagement, the research highlights how Qatari Snapchatters are redefining digital interaction across content, commerce and community. The data paints a picture of an affluent, socially conscious and trend-driven demographic.
Snapchatters in Qatar are 25% more likely to belong to high-income groups compared to users in other GCC markets, making them an attractive audience for premium brands. They are also 70% more likely than non-Snapchatters to donate to charity each month and show higher generosity in gifting habits, 14% more likely to gift electronics and over twice as likely to gift hampers, reflecting their values of connection and giving.
The study further reveals that nearly 70% of Qatari Snapchatters engage with health, fitness and beauty content, while 80% identify as fashion-conscious. Their curiosity extends beyond the digital space, with over 40% expressing an interest in exploring local culture through museums, traditional cuisine and heritage sites.
Snapchat’s audience in Qatar is also distinctively local and youthful: users are over three times more likely to be Qatari nationals, 38% more likely than non-users to be part of Gen Z and 16% more likely than GCC counterparts to be millennials.
Dina Al Sabbagh, Group Manager, Global Research and Insights at Snap Inc., said: “The findings from our research with GWI underscores Snapchat’s unparalleled ability to reach Qatar’s most engaged and culturally connected digital consumers – predominantly Gen Z and affluent locals – who are shaping new standards for creativity, cultural relevance, and online engagement across the GCC. Whether brands are looking to tell their story, drive conversions, or tap into the cultural heartbeat of the nation, Snapchat’s insights and tools offer the perfect vehicle to build meaningful, impactful connections with their audience.”
With its advanced augmented reality tools and creator-driven ecosystem, Snapchat continues to empower brands, creators and developers across the region to reach the right audiences.
