Snapchat will also host an educational workshop led by Aya Kalouti, Talent Partnerships Manager at Snap Inc., as part of its Snap School programme.
Snap Inc. will unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the media event taking place in Abu Dhabi from December 8 to 10. The showcase marks a step toward a future where digital layers enrich, rather than replace, real-world experiences.
During the summit, Snap will present the newest iteration of its Spectacles wearable technology, offering attendees an exclusive look at its most advanced, human-focused innovations. Visitors will be able to experience interactive AR overlays that blend seamlessly with their surroundings. The company’s participation highlights its ongoing commitment to supporting creativity and enhancing real-world connections through technology designed around people and the moments they share.
His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the BRIDGE Summit 2025, said: “Snap’s participation reflects the depth of innovation shaping the future of our industry. BRIDGE is designed to bring global creatives, technologists and media leaders together, and Snap’s vision for augmented reality aligns perfectly with our ambition to elevate how people create, communicate, and connect.”
Alongside the product reveal, Snap will feature in two main-stage sessions exploring its influence on technology, policy and digital culture. Hussein Freijeh, Vice President of Snap Inc. in MENA & APAC, will headline a session titled The Next Chapter of Connection, examining the evolving role of technology in human interaction and the capacity of AR to help people reconnect with their environment and each other.
Freijeh added: “At Snap, our mission has always been to design technology that enriches real life. Our wearable technology, Snap’s next-generation of Spectacles, unlocks a new dimension of connection, one that strengthens our sense of presence, community, and creativity. As Abu Dhabi continues to champion creativity and build one of the region’s most advanced digital ecosystems, we’re proud to bring this perspective to the BRIDGE Summit.”
In another session, Jawaher Abdelhamid, Head of Public Policy at Snap Inc., will join a discussion on Safe Digital Spaces and Powering Youth’s Rise in Global Media. The conversation will focus on creating trusted and culturally grounded digital environments that foster youth creativity while ensuring their safety online.
Snapchat will also run an educational workshop led by Aya Kalouti, Talent Partnerships Manager at Snap Inc., as part of the Snap School programme. The workshop will offer creators hands-on advice on strengthening their presence on the platform, covering best practices, monetisation tools and strategies to expand reach and engagement.
Through its showcases and thought-leadership sessions, Snap is reinforcing its investment in the region and reaffirming its belief that augmented reality is one of the most transformative technologies shaping the ways people learn, create and connect.
