‘Lens Creator Rewards’ gives AR creators, developers, and teams a new opportunity to get rewarded for building top-performing Lens on Snapchat
Snapchat has announced the introduction of Lens Creator Rewards – a new programme that empowers and rewards the creativity of both aspiring and established creators.
Lens Creator Rewards offers an additional opportunity for creators to build compelling Lenses regularly and get rewarded financially for their work every month. The programme is designed to celebrate the most creative Lenses that help Snapchatters express themselves and have fun with friends – from imaginative new looks to try-ons to AR scenes to explore.
Lens Creator Rewards is open to new and current Lens Studio community members from nearly 40 countries including the UAE and Saudi Arabia.
Every month, a lens creator could be awarded $7,200 for their top-performing lens in the United States, India, and Mexico.
The new programme will be of great use to AR Creators in the region as they seek more rewarding ways to pursue what they love. Saudi Arabia, India, and the United States are now amongst the top five markets where Lenses from Lens Creators achieve the most community engagement. The new Lens Creator Rewards programme further reaffirms Snapchat’s commitment to creating opportunities for those who continue to inspire the community with their creativity and imagination.
With over 85% of Snapchat’s MENA daily users interacting with Lenses every day, Lens Creator Rewards makes for an addition to the platform’s continued efforts to support AR Creators across the region. Bringing monetisation to the forefront while simultaneously providing audience growth opportunities, a wide range of creator-friendly features provide an effective marketplace that supports the future of content. As a result, Snapchat has a global community of more than 300,000 AR creators, developers, and teams, who have built more than 3m Lenses that Snapchatters have viewed more than 5tn times.
