El Chayeb will report to Ambreen Kazi, Creative Director at Socialeyez.
Elio El Chayeb has joined Socialeyez as the agency’s first-ever Head of Production.
Socialeyez is a digital engagement agency whose core purpose is to empower organisations to build more meaningful relationships with their target audience.
In his new role, El Chayeb will be in charge of guiding a team of seven young videographers. He will lead in brainstorming out-of-the-box ideas, practising the highest level of servicing and producing high-quality films.
Having worked across a wide portfolio of local and global brands including Neom, Virgin Mobile and Tazaj, El Chayeb is a master in producing creative and engaging content – along with directing, which will prove useful within his role of leading the young talent of Socialeyez and steering them in a successful direction, the company said.
El Chayeb joins from Aflam Productions in Saudi Arabia where he was a senior producer and successfully worked on over 70 commercials for an array of public and private sector clients.
Prior to this, he directed and produced commercials for brands including Splash and Galaxy in Dubai. His years in the GCC have earned him an extensive experience across the communications, retail, hospitality and public industries.
Since joining Socialeyez, Elio has worked closely with a multitude of brands and projects such as DU, ENOC, RTA and Mohammed bin Rashid’s Arab Reading Challenge.
Commenting on his appointment, Elio El Chayeb said: “I’m delighted to have been appointed Socialeyez’s first-ever Head of Production – and have this opportunity to inject my passion and talent into such a forward-thinking and award-winning company. I’m looking forward to not only teaching my new team useful and important skills, but also expanding my own knowledge, as after 14+ years within the industry, I believe there is always more to learn.
“My Vision for the future is to establish a new sector which is focused fully on production so we can showcase we are more than a social media agency – and in actual fact a production house with an edge, offering everything from concept creation to delivery, while servicing clients with the best commercials with competitive prices.”
