Alaraby TV will reportedly be the first major network in the Middle East to be equipped with IP HD/4K-ready technology across its three studios.
Sony Middle East & Africa has delivered a comprehensive IP HD/4K-ready live production studio for Alaraby TV in Doha, Qatar.
The solutions include Sony’s Live System Management (LSM) and IP Control Software for signal routing and control, and configuration of the IP live production system. Sony also provided 11 4K HDC-3500 system cameras, delivering new levels of image quality, portability and creative flexibility for live production environments; and two XV-S7000 multi-format video switchers, delivering operability for mid-range productions. Modern Home supplied 130 65-inch BRAVIA XR TVs for IPTV distribution within the premises.
Alaraby TV will reportedly be the first major network in the Middle East to be equipped with IP HD/4K-ready technology across its three studios. The IP system enables studios, control rooms and production equipment to be shared within a facility for more efficient use of production resources. Sony’s full IP HD/4K-ready ecosystem will strengthen the state-of-the-art Alaraby studio at its new headquarters in Lusail City in Doha.
The IP Live System will provide a variety of configuration functionalities across a 430 sqm newsroom, 290 sqm morning studio and a 235 sqm blackbox studio, so the user can build several production systems under one networked system of AV devices.
Commenting on the partnership, Jobin Joejoe, Deputy Managing Director, Sony Middle East & Africa said: “We are delighted to work closely with Alaraby studios and Modern Home in Qatar to deliver optimised use of studio facilities, control rooms and the most suitable solutions to maximise programming output. Broadcasters and production companies can transform their live operations with Sony’s IP solutions, which are especially useful in busy news broadcasting environments. Our goal is to make live production more agile, flexible and cost-effective through our end-to-end IP solutions. As we execute more projects in the region, we are also ramping up our partner capabilities to support customers locally with after-sales services.”
Koichi Murakami, Head of Professional Division at Sony Middle East and Africa, added: “We thank the Alaraby team for placing their trust in Sony IP solutions. We also want to thank Ideal Solutions for their contribution and partnership during the implementation. This was a challenging project; however, we had the full support of the engineering team at Alaraby, which was a key factor for success. This, coupled with a strong contribution from Sony HQ (Japan) and the local engineering team, helped us to successfully deliver this prestigious project.”
Ali Husseini, Director Of Broadcast Operations & Visuals, Alaraby TV, commented: “Being an IP implementation, this was a challenging project both in terms of the latest technology and strict delivery timelines to be ready in time for FIFA World Cup Qatar 2022. Sony’s pioneering development of practical IP Live Production Solutions and their vast experience in delivering similar projects helped us at multiple levels during the various stages of the project. It was a collective effort which ultimately contributed to the success of the project.”
