Rami Mohsen served as Spotify's Head of Music - Middle East, North Africa & South Asia Subset before joining Sony Music Middle East.
Sony Music Middle East has appointed Rami Mohsen as its new Managing Director. He has more than 20 years of experience in the entertainment industry.
Mohsen will oversee strategy and operations in one of the fastest-growing music markets in the world.
This appointment comes at a time when the MENA region posted the world’s third-highest growth rate in 2022, with revenues from recorded music climbing 23.8% to $94m, according to the IFPI 2023 Global Music Report.
Globally, the market was valued at $4813.9m in 2020 and is expected to reach $7265.02m by 2026 and grow at a CAGR of 7.1% during the forecast period (2021-2026).
Commenting on the new appointment, Shridhar Subramaniam, President of Corporate Strategy and Market Development Asia and Middle East, said: “We are delighted to welcome Rami to the Sony Music Middle East team. With his progressive outlook on industry trends, a deep passion for artistry, and decisive leadership style, Mohsen is well-positioned to take Sony Music Middle East to new heights. His track record in business and market strategy will be invaluable in meeting the evolving demands of the industry and showcasing the diverse range of sounds and traditions that make the region’s music landscape one-of-a-kind.”
Rami Mohsen added: “I feel honoured to be joining Sony Music Middle East and embarking on this new chapter. The region’s music culture holds a special place in my heart, and we have exceptional musicians and performers whose artistry deserves to be recognised worldwide. My priority is to celebrate and preserve this unique musical heritage while ushering in a fresh wave of music and creativity. With the talented team at Sony Music Middle East, our ambition is to create musical experiences that resonate not only locally, but also on a global scale.”
Mohsen began his career at Nogoum FM, where he quickly rose through the ranks to become the Network Director of Nogoum FM & Nogoum FMTV. In that role, he managed radio programming, and music production, and oversaw the operations of the leading radio station in Egypt and the Middle East.
During his tenure, Mohsen launched the NRP production unit which allowed in-house creation of content. The vertical integration of content production also led to the establishment of Nogoum Records, now recognised as one of the top music labels in the MENA region.
Prior to joining Sony Music Middle East, Mohsen also served as the Head of Music – Middle East, North Africa & South Asia Subset at Spotify.