The channel now has revamped logo, and hopes to explore franchises and tap into the toy industry through this partnership.
Spacetoon has recently signed a strategic partnership deal with The Moshaya Family, a Saudi-based family-friendly content creator that currently has around 17.5m subscribers on YouTube. Run by Muhammed Moshaya, who creates videos that include his family and their trips and entertainment in Saudi Arabia, The Moshaya Family channel on YouTube has caught the attention of several brands who have wanted to target Saudi viewers.
This new agreement will see Spacetoon take the family channel to the next level by creating a franchise, taking it beyond its YouTube space to a variety of consumer products including toys, animation series, video games and FMCG specially targeted at entertaining kids and families.
Creating the license of The Moshaya Family franchise will grant Spacetoon an opportunity to introduce the franchise to the toy industry. This will record a successful step in bringing a new life that gives kids and families unlimited experience full of edutainment tools.
This official partnership announcement follows the creation of a new brand identity for The Moshaya Family. This includes a new logo that relates directly to members of The Moshaya Family, each of whom have a huge fan base in MENA.
The new brand identity is considered to be the first action towards building a stronger brand positioning in the market for The Moshaya Family. As a result, this will pave the way for companies that look for partnership opportunities to boost their businesses through high-quality products for kids and families and help them create great experiences for their customers.
Commenting on this partnership, Ahmad Weiss, Commercial Director of Spacetoon, said: “This is truly one of the most exciting partnerships we have ever been involved in. We’re so thrilled to be collaborating with the pioneer in the family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products.
“Being in the family entertainment industry for over 20 years has made us closer to the consumers especially parents in a way that helps us win their trust. This couldn’t have been done without the massive support of our global and local partners.”
Muhammed Moshaya, founder of The Moshaya Family YouTube channel added: “We are so thrilled for this opportunity with Spacetoon. We were excited at the opportunity as we had been very interested for years in expanding our business into other areas, such as toys and licensing, but had found it difficult finding the right partner. With Spacetoon we saw the opportunities that we had been after finally coming to light.”
The partnership will also bring to TV screens a new original Spacetoon animation series.
Following this announcement, Spacetoon has already partnered with Toy Pro, a Dubai-based company specialised in toy distributing and licensing, to launch toys lineup for The Moshaya Family brand in the markets alongside working on a wide range of other consumer products.