AMPP’s cloud technology enabled the rapid deployment of live production workflows, distributing content to over 45 international broadcasters.
Grass Valley has announced its partnership with SPL Media House (SPL MH) in Riyadh, Saudi Arabia, marking a significant milestone with the deployment of its AMPP SaaS Platform in the region. As the media arm of the Saudi Pro League, SPL MH began using Grass Valley’s AMPP to produce and distribute content seamlessly.
SPL MH also leverages Grass Valley’s Framelight-X cloud-native asset management solution to create various video packages featuring Saudi Pro League clubs, players, and highlights, which are streamed across multiple digital platforms.
Commenting on the partnership, Peter Van Dam, COO for SPL Media House, said: “Grass Valley’s AMPP proved to be the only end-to-end SaaS platform in the world that could be run in the cloud and ‘built-out’ in our very tight timeframe. It is also the only ‘tried-and-tested’ solution that is reliable and robust enough for our demanding application.” The SaaS model of AMPP also allowed for an operational expenditure (OpEx) model versus the traditional hardware-based capital expenditure (CapEx) model. AMPP’s workflows can be easily integrated, modified, and scaled as needs change.
Van Dam added: “With a global audience of roughly 140m viewers, there is strong interest in watching our matches and following our teams and players. We were free to deploy an all-native-cloud solution because we weren’t locked into any traditional hardware or infrastructure.”
To deploy AMPP, SPL MH transformed a small room in its production facility into an international broadcast Network Operations Centre (NOC). Feeds from the nine matches produced weekly are sent to AMPP via Haivision and LiveU SRT or NDI from the outside broadcast (OB) trucks at the stadiums. From AMPP, these game feeds are distributed from the NOC to various social media and service platforms used by SPL and rights holders, and to create alternative content. Additionally, remote commentary and distribution for the Saudi Women’s Premier League (WPL) is fully controlled via AMPP.
Hany Bartella, Sales Director for Grass Valley, Middle East and Africa, stated: “We are pleased that SPL MH is using AMPP to deliver live Saudi Pro League matches to their fans worldwide. All eyes are on what SPL MH and the League are doing. It’s great to be at the core of their innovative operational success.”
Visit Grass Valley’s booth at CABSAT 2024 in Dubai from May 21 to 23, 2024, and discover how Grass Valley is shaping the future of media production.
Stand S1-J10
