Sponix Tech's USP is the use of software-solutions that are self contained and have eliminated the need for the deployment of hardware on-site.
Sponix Tech has collaborated with Google Cloud to bring immersive replays and virtual advertisement technologies with fully remote production workflow over internet protocol (IP) to football fans. Its two differentiated technology solutions are used by broadcasters, football leagues and clubs in the Middle East and Europe.
This collaboration allows Sponix Tech to provide breakthrough software-based solutions for the sports industry without the need for any hardware in stadiums. To provide an enhanced fan experience Sponix Tech has introduced SPOV, a solution that is also used by UEFA, Mediapro Belgium, UAE Pro League, S.L. Benfica and FC Koln to provide their fans with the immersive experience. Broadcasters such as beIN Sports, RMC Sport and Al Kass have also enhanced their fan experience with this technology in their studio programmes.
The solution enables fans to relive important moments of a football match from multiple perspectives. This technology was implemented for the first time during the UAE Super Cup in 2020, where fans had the opportunity to replay their favourite players’ moments during the Super Cup finale. The second technology solution developed by Sponix Tech that is deployed on Google Cloud’s infrastructure is SPboard, which adds virtual advertisements for sports events in real-time without the need for any additional equipment in the stadium.
The solution has disrupted sports sponsorship for rights holders by allowing them to accommodate a higher volume of advertisers while being very sustainable, as fans view rotating advertising banners in the stadium while watching the match at home or online.
Speaking about the collaboration, Ghassan Kosta, Country Manager Qatar at Google Cloud said: “Our journey with Sponix Tech has been an exciting one, as we have supported them to deliver their technologies on the cloud since the company’s early days as a startup. With Sponix Tech now becoming a global player in the sports industry, this shows the potential businesses have in Qatar when building their infrastructure on Google Cloud.
“As Qatar continues to accelerate its digital vision and provide a platform for companies like Sponix Tech to innovate on a global scale, Google Cloud will continue to offer advanced cloud solutions to support these technological aspirations, and play an instrumental role in powering technology and infrastructure in the years to come.”
Mohammad Ali Abbaspour, CEO of Sponix Tech added: “Using Google Cloud helps us deliver our services in the highest level of the sports industry. From the beginning of our journey as a startup to where we are today, we’ve experienced tremendous support from Google Cloud as one of the main cloud providers we relied on to introduce and deliver our innovative solutions to the sports industry.
“With the latest collaboration on the dedicated resources of Google Cloud, I believe we will grow our footprint in new territories and continue to provide our services to more football leagues and broadcasters around the world.”
Running its virtual advertisement and immersive replay technologies on Google Cloud has allowed Sponix Tech to also deliver its business services and provide the capabilities necessary to deploy its solutions quickly, on a highly safe, secure, and reliable infrastructure.