The two channels follow the success of the popular Tiji France and GulliBil Arabic channels across the MENA region.
SAWA Rights Management FZ LLC, a strategic service provider to the broadcast, pay-TV and hospitality sectors across the MENA region, has announced the launch of two premium Russian kids channels Tiji Russia and Gulli Girl in the UAE.
The launch of Tiji Russia and Gulli Girl follows the success achieved by Tiji France and GulliBil Arabic channels in the MENA region. Tiji France is followed extensively by children in France and by the residents following French channels in the MENA region.
These channels will be part of SRM’s unique entertainment offerings made available on du’s TV platform.
Tiji Russia is a Russian pre-school channel for children from the ages of two to seven, and includes shows like Maya the Bee, Tall Tales, Molang, Fireman Sam, Pororo, Samsam, Tchoupi goes to school, Bob the Builder, Lupin’s Tales, Paprika and Octonauts.
Gulli Girl, the first Russian thematic channel for girls aged four to 17, offers content comprising a mix of animation, live-action series and films. Titles include Winx Club, Sisters, Kally’s Mashup, KuuKuuHaraJuku, Barbie, and Lego Friends.
This year, the channel will premiere the latest seasons of Barbie Dreamhouse Adventures, Enchantimals and Lou!,Zig &Sharko, Polly Pocket, The Worst Witch and Hilda among others.
Commenting on the launch, Samer Shahin, CCO of SRM, said: “We are committed to offering the most exciting range of entertainment to our viewers across all platforms. As part of this, we are happy to launch Tiji Russia and Gulli Girl in the UAE – offering a bouquet of entertainment for young girls and boys and extending a great treat for our young viewers in the region.”