The revenue generated from the subscription fee will be shared between the operator, the content provider and StarNews Mobile.
Ivory Coast-based startup StarNews Mobile, a mobile video network enabling celebrities and influencers to monetise their fan bases in Africa, has collaborated with mobile operator Orange to deliver its video platform to Orange’s 150m subscribers across 15 countries in Africa.
Launched in July 2017, StarNews Mobile targets the mass market with a network of over 50 mobile channels offering celebrity-based content priced at low subscription rates.
This agreement marks a significant step toward providing an economically viable model that will ensure quality local content is created in Africa and delivered to the local consumers.
Speaking about the partnership, Guy Kamgaing, CEO of StarNews Mobile, said: “The partnership with Orange represents an enormous boost in our expansion strategy as we continue to create partnerships with countless deserving content creators across the African continent who work hard to produce beautiful content, whether it’s music, sports, comedy, or entertainment. As StarNews services become more accessible and provide a one-of-kind streaming experience to people through an affordable subscription fee, we believe consumption of local content over mobile in Africa will take off in a massive way. Having now worked with Orange in Cameroon for over a year, they have shown us their dedication to support this movement and with their pan-African footprint, we will be able to quickly offer this same opportunity to any local content creator from Douala today to Abidjan, Dakar, Bamako, Conakry or Madagascar tomorrow. Thanks to Orange, creating a local content ecosystem in Africa will become a reality.”
StarNews Mobile helps content creators make money from their talent while allowing consumers to have access to streaming content at a low price.