The dedicated package is designed for South Asian expatriates in the MENA region and includes entertainment and cricket channels.
SVOD platform StarzPlay has signed a deal with India-based Star TV network to feature six of its entertainment channels on its platform.
With this deal, StarzPlay will foray into the South Asian entertainment segment with plans to further expand this entertainment space.
StarzPlay has now introduced an all-new dedicated South Asian entertainment package that features six entertainment channels Star Plus ME, Star Gold International, Jalsha Movies, Asianet Movies, Star Vijay International and Asianet ME.
Commenting on the deal, Maaz Sheikh, CEO of StarzPlay, said: “Over the years, we have built strategic partnerships to offer rich and relevant content to our diverse audience. Our latest association with the Star TV network is an expansion of our content offering as we enter the Asian entertainment space which is hugely popular and loved in this region. This new deal is dedicated to our South Asian subscribers who can now enjoy the very best of TV entertainment with our all-new package. Star TV is a much-loved TV network in the region, and we are proud to associate with them to further expand their reach across the MENA region.”
Sudhir Nagpal, SVP and Head, International Business, Star India, added: “We are delighted to associate with StarzPlay to offer world-class entertainment to South Asian audiences in the region. The MENA region has a large number of South Asian expatriates, and we are excited to bring our compelling and multi-lingual portfolio through the region’s leading streaming service-StarzPlay. We constantly explore opportunities to reach our audiences through new avenues and this association with StarzPlay is a step further to reach out to the viewers across the Middle Eastern region.”
Priced at AED 25 ($6.81), viewers can access a wide assortment of multi-lingual programming via the six new Star TV channels on StarzPlay. Three cricket channels CricLifeMax, CricLife and CricLife 2 that StarzPlay already has access to through a separate deal with Etisalat will also be part of this package. Cricket enthusiasts in the region can now view cricket tournaments including the ongoing ICC Men’s T20 World Cup 2021, Pakistan Super League, Caribbean Premier League, New Zealand Cricket, Cricket South Africa amongst others via the three cricket channels on StarzPlay.